Crucial B2B Digital Marketing Mistakes You're Probably Making

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    Aug 27, 2014
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Crucial B2B Digital Marketing Mistakes You Photo by James Mcinally

Marketing to another business is not like marketing directly to a normal member of the public. Businesses have a completely different set of needs you have to cater to. If you are working with a digital marketing agency, you will need to make sure you are working with one that has specific experience working with businesses.

Otherwise, you can expect that same SEO company to make many of the common B2B digital marketing mistakes listed here. Read on to find out more about some of the crucial errors you are probably making.

Making What You Think Looks Good

What you think looks good is not necessary what someone else thinks looks good. You cannot put yourself in the shoes of a paying customer because you are not marketing to them. Moreover, you cannot pretend you can put yourself in the shoes of a business because of course you think your own material looks good.

Seek out the opinions of other businesses. Ask for their honest opinions of your B2B marketing content. Take what they say to heart and adjust it accordingly.

Take note, not every opinion will be valuable to you. This is why it is essential you seek out the opinions of multiple businesses. Get a consensus on what is good and what is bad about your content and work from there.

Not Posting Regularly on Social Media

You might not think this matters in the slightest. In fact, you might not even have this advice given to you by any digital agency in Glasgow. The reality behind B2B marketing with social media is far more different than you think. Studies have shown posting regularly on social media can make you more desirable to other businesses.

They might not be interested in what you are peddling to the public, but regular posting on social media is a sign of success. Other businesses want to work with and buy services from businesses they see as successful, so it only makes sense to do all the right things.

Remember, you do not have to be on every social media platform. Stick to the ones relevant to your industry.

Failing to Understand the Development Side of Things

Never,ever, decide to post a long list of product benefits. This is not something businesses want to hear about. Businesses do not buy from another business once. They want to form a long-term relationship that is mutually beneficial for all involved. This is why your content and marketing scheme has to focus on the concept of development.

If you must talk about your product directly, focus on how it will help develop your target's business. You need to make people understand that working with you can bring them real long-term benefits.


Marketing to another business is about looking to the future. It differs from B2C marketing because the end point is not when the customer makes a purchase. B2B businesses make or break themselves on whether they can keep their targets coming back for more. The end point is never. Focus on development and do not make the mistake of marketing based on a B2C strategy.

Author's Profile

XL Web is a digital marketing agency with a desire to help companies get better results online. This SEO company has helped hundreds of companies successfully market themselves on a B2B basis.

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