Career Opportunities after Post Secondary Business Marketing Program

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    Jun 16, 2014
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Career Opportunities after Post Secondary Business Marketing Program Photo by Jason White

A post-secondary business marketing program provides students with specific training in marketing, covering marketing research, marketing communications and interactive marketing. It is designed to prepare students for a rewarding career in the competitive business world.

Employers, operating in almost all the industries, are keen in hiring professionals who not only have strong understanding of current business scenario and business functions but also possess excellent interpersonal and customer skills. In the times, when customer services and marketing communications play a critical role in the success of a business, employers look for candidates who can

  • Interact with customers
  • Analyze customer needs
  • Develop products and services to meet those needs
  • React swiftly to shifts in business environment and customer requirements
  • Fulfill their needs with the right product at the right time and at the right price

A business marketing course opens doors to numerous career opportunities for graduates in diverse industries including but not limited to print media marketing, e-marketing, restaurants and hotels, entertainment, production houses, book publishers, telecommunications, hospitals, real estates, talent management, automotive, utility, retail, education and banking and insurance.

The graduates can begin their careers as

  • Marketing coordinators
  • Public relations assistants
  • Sales representatives
  • Marketing analysts
  • Assistance brand managers
  • Advertising assistants
  • Promotions assistants

The demand for business professionals who have undergone a formal education is increasing constantly. A post-secondary diploma in business marketing is considered as the minimum requirement to seek entry level positions with the companies.

Business Marketing Program

Enrolling into a post-secondary business marketing course is the first step if you're considering building a career in the areas of marketing research, advertising, promotion, direct marketing, e-marketing, brand planning or customer relationship management.

The program helps you gain a thorough understanding of business fundamentals, marketing fundaments, business operations and marketing communications. It combines classroom learning, case studies, guest lectures, presentations, projects and computer simulations and technologies. You also gain practical experience through industry project component. You get an opportunity to work in team on a project sponsored by an entrepreneurial endeavour.

The three-year program covers a wide range of subjects including strategies for business success, business fundamentals, mathematics, financial accounting, business operations, business communications, principles of microeconomics, human resource management, international business concepts.

It also covers principles of marketing, business analysis, professional selling, marketing communications, business ethics, principles of macroeconomics, marketing research, brand management, interactive marketing, consumer analysis, B2B marketing and channel management and strategic marketing planning.

Choosing the Right College

Many colleges in Canada offer post-secondary programs in business marketing. But not all programs include industry project component. Practical experience and working in a team play a critical role while entering the world of work. Therefore, choosing the right college is of utmost importance to improve career prospects after graduation.

Centennial College's business marketing training program offers students a dynamic and interactive environment facilitated by experienced faculty members. The students are offered practical experience of working on a real-life project sponsored by a business establishment.

Enrolling in a Business Marketing Program

In order to enroll in a post-secondary business marketing course, you will need:

  • Secondary school diploma
  • English Grade 12 C or University or equivalent
  • Mathematics Grade 11 M or 12 C or University or equivalent

Author's Profile

The author here talks about business marketing program offered by Centennial College. He, further through the article brings out some of the important points about the course and how to enrol for the same.

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