Business Administration - Marketing Program Details

  • Added:
    Aug 11, 2014
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Business Administration - Marketing Program Details Photo by Jason White

Students who undergo business marketing training program at Centennial College have some very exciting career options. They may be employed as marketing coordinators, marketing analysts, promotions assistants, sales representatives, public relations assistants, sales representatives or advertising assistants.

The program graduates are able to assist organizations in analyzing consumer needs, developing products and services to meet those needs, anticipating competitors' actions and reacting promptly to the shifts in environment, reaching consumers on the social platforms of their choice, tracking and anticipating trends in consumer behaviour and developing pricing and communications strategies.

The USP of this program is that it also prepares students for innovative careers in social media, digital advertising online marketing, account management and customer relationship management, along with traditional marketing careers. They will have the ability to connect the business success with technological advancements.

Program Goals

During this program, a strong emphasis is laid on helping students:

  • Understand all aspects of a business establishments
  • Gain a broad-based understanding of business operations
  • Understand typical marketing challenges that a business is likely to face
  • Understand the importance of consumer behaviour trends
  • Learn the ethics in business environment
  • Understand the importance of communication skills when selling or marketing products and services
  • Importance of the technical and digital tools in establishing communication with customers
  • Develop strong interpersonal, team work, critical thinking and problem-solving skills

It's a comprehensive program that focuses on an overall development of students.

Program Eligibility

Students interested in applying to this program will need:

  • Secondary school diploma certificate or equivalent, or mature student status (19 years or older)
  • Required minimum score in English Grade 12 C or University, or equivalent
  • Required minimum score in Math Grade 11 M or 12 C or University, or equivalent

Students currently appearing in high school can also apply for this course. Their midterm and final term scores will be directly transmitted to the college.

What Do They Study?

During the three-year post-secondary business administration – marketing program, students receive a broad-based training in business, specialized knowledge in marketing disciplines and much-required computer training. First three semesters focus on all aspects of business operations, including strategies for business success, mathematics of finance, fundamentals of business, financial accounting concepts, career exploration, microcomputer applications software, business operations, business communications, principles of micro and macro economics, human resource management, international business concepts and principles of marketing.

The last three semesters of the business marketing training program lay emphasis on specialized knowledge in marketing. Students are taught business analysis, practical applications in marketing, professional selling, marketing communications, business ethics, marketing research, brand management, interactive marketing, consumer analysis, B2B marketing and channel management and strategic marketing planning.

Additional Benefits

Centennial's program in business marketing offers numerous other benefits to students. It

  • Gives them the opportunity to obtain membership privileges with the Canadian Marketing Association (CMA)
  • Sponsors selected marketing students in national and province-wide competitions, including the Ontario Colleges Marketing Competition (OCMC), BDC and CMA competitions
  • Allows them to use their academic credits towards further studies at the University

Author's Profile

The author of the article discusses how a post-secondary business marketing training program prepares students for careers in diverse areas of marketing.


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