A Brief Overview of MICE Industry Trends 2014

  • Added:
    Sep 11, 2014
  • Article Views:
    1263
  • Word Count:
    401
A Brief Overview of MICE Industry Trends 2014 Photo by Ninad Chaudhari

This is one of the ever-evolving and creative industries. It’s detailed professional approach to planning meetings, conferences, incentive trips and exhibitions allow business trips to become a bonding space for business leaders and incentive trips transform into effective revenue generating machine.  But, you need business travel services to manage it. It is not your extrapolation of your regular travel bookings. It is the well targeted fusion of relaxation and business alliances that propels the business interest forward in enjoyable atmosphere. That is why you need professional business travel services that don’t miss out the profit quotient of these business trips or it fails the very purpose.

Budget havocs:

As the economic challenges are dissolving away, the clients are proceeding cautiously with higher emphasis of profitability and budget restraints. Business trips have always been productivity driven, but there is a renewed focus on goals and return on investment within the global community. Therefore, business travel services have to create much refined and dependable meetings, conferences and exhibitions alike.

Destination management:

Select few destinations are attracting most of business trips, incentive tours, etc. Most of its credit is due to the destination management organizations. Their customised itineraries and assistance has been invaluable to business trips planners. Armed with most effective local resources, business travel services are in position to offer highest value possible to their clients. That is why destinations like Singapore continue to get stronger response and destination management can be the missing link between leisure and profitability indeed.

Social media:

Social media is flexible enough to assist all kinds of industries. The buzz and awareness on social media has been a game changer for several conferences, exhibitions, conventions, events, etc. The wide publicity, awareness and feedback has helped several events achieve much higher success than anticipated. Therefore, it is no surprise that several business travel services are taking the social media plans into account for clients, who have a media savvy target audience. The social media promotions offer much integrated experience to business trips attendees and much higher ROI to business travel services. The most common examples are media industry conferences, networking industry’s incentive tours, global product exhibitions, etc.

Transform these MICE industry insights into usable and sustainable action plan for your events, meetings and business travel plans. This will aid you create the impact you seek. MICE industry is getting ripe for transformation. This will definitely lay the foundation for all the innovative MICE standards in future.

Author's Profile

Ninad Chaudhari works as a MICE assistant manager with Cox & Kings. Ninad is an ardent traveller, who finds the best deals on business trips for his clients. He recently utilized Cox & King’s business travel services to create great incentive tours and international events for his clients.


Please Rate this Article
Poor Excellent