Marketing Research Analytics Program Offers Applicable Skills

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    Jun 14, 2013
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Marketing Research Analytics Program Offers Applicable Skills Photo by Jason White

If you already have a post-secondary degree or diploma but have an interest in Marketing Research Analytics, you should consider attending Centennial College’s Marketing - Research & Analytics Graduate Certificate program. That’s because in just one year, this offering teaches students the techniques used to determine and extract valuable knowledge about competitors and customers in a market setting. What’s more, this is achieved through a variety of hands-on teaching techniques such as: case studies, simulations and project-based learning. The practical training also includes SAS Enterprise Guide and Enterprise Miner. Lastly, a second semester capstone project allows students to incorporate and showcase their skills.

Why are the hands-on aspects of marketing research course so vital? Well, with graduates filling various positions (marketing research analyst, web marketing analyst, CRM analyst, direct response analyst, online marketing analyst, data and analytics specialist, business analytics specialist, loyalty program analyst, sales data analyst, marketing strategy analyst), they must be fully prepared for their responsibilities. This is especially true when you consider that marketers rely on analysts for their insight, to make effective decisions, to attract a greater client base and deepen existing client relationships. Practical practice will make the transition into the field easier for graduates.

Through the hands-on learning, students of Centennial College’s Marketing Research program learn the skills needed to analyze and interpret industry trends and client behaviour, questionnaire design, data manipulation, quality control, creation of statistical output and development of programs. In addition, emphasis is placed on the use of applied marketing research and analytics to strategic marketing decision-making. Professors with extensive experience in marketing research, statistics, marketing communications and customer relationship management teach all of the marketing research courses.
To apply for the program, applicants must have a college diploma or university degree in any discipline. In addition, proof of English proficiency and an assessment of numeracy skills may be requested. However, the Marketing Research course will also consider applicants with partial post-secondary and relevant work experience (transcript and resume review is required). Please note that successful students possess qualities such as: comfort dealing with numbers and computers, analytical with strong numeracy skills, self-directed with strong attention to detail, highly-organized and able to manage multiple tasks simultaneously, strong interpersonal skills, excellent written and oral communication skills, and thrive under pressure and can meet deadlines.

Aside from the various positions that graduates of Marketing Research course enjoy, there are also a number of areas in which they may find employment. These areas include: organizations with in-house analytical and research functions, especially those that are mid-to-large sized; marketing research firms; companies specializing in direct marketing, mobile marketing and e-marketing as well as loyalty program management companies.

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In this article, Jason offers readers details into the type of hands-on training received by students of Centennial College’s Marketing Research Analytics. He even talks about case studies and a Capstone Project offered during marketing research course.

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