The Link Between Corporate Golf Tournament and Marketing

  • Added:
    Dec 19, 2012
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These days, business and golf corporate outings go hand in hand. More and more decisions are being made on the links than ever before. Approximately 8 out of every 10 people that make decisions at a company play golf. There have been several studies that show completing a business deal while in this type of environment is over 85% more effective than other methods. This makes a corporate golf outing worthwhile. It is also the main reason why golf should be a vital part of any marketing strategy. Additionally, employees are sure to enjoy the relaxed atmosphere of the links and get to know each other on a more personal basis.

There are however, some differences between a golf corporate day versus a regular one. For example, most of the holes will have company signs for patrons who sponsor the holes as well as personalized scorecards for the participants. This is another great way to build a brand and foster lasting business relationships.


Where corporate golf tournament planning is concerned, it is important to keep in mind that such an outing can take up a lot of time and needs a certain level of expertise, thus it would be more effective to use a specialized firm as, for this part.

Furthermore, it is important to understand that not all golf clubs will have the amenities needed for a larger group. A small rural country club for example probably wouldn't be the first choice for an enterprise of sizable magnitude. A golf outing reflects well on a company if properly organized.

It is important in golf tournament planning to understand the kind of function that is being held. If recording is in order, a photographer or video professional should be lined up in advance to capture all of the day's images.

The one most important factor when considering any corporate golf outing is cost. For a very large firm, the price can be quite exorbitant for a top of the line event. However, when properly organized, both host and guest will undoubtedly profit in the long run.

While golf certainly can't guarantee a deal will be closed, it is a great way to socialize with clients in a fun and relaxing atmosphere. New customers can be gained relatively easily as business is handled more casually in this outdoor setting. There is also no better reminder of a company brand than one of those personalized golf balls with the company’s logo on it, which many golfers collect as a keepsake in their trophy case.

Golf corporate outings serve to help business close deals, make new friends and keep clients and employees happy, all while having fun.

Author's Profile

I represent, an online golf outlet specialized in outfitting corporate golf events. Apart from supplying personalized golf balls and other personalized golf gear, we also provide golf tournament planning services.

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