Choosing a Public Relations Degree Program in Toronto

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    Feb 12, 2014
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Choosing a Public Relations Degree Program in Toronto Photo by Jason White

In an increasingly competitive global business environment, the employment opportunities for public relations specialists are expected to grow rapidly. However, despite this, the competition for entry-level jobs is likely to be fiercer. In such a scenario, the best opportunities should go to candidates with

  • A thorough comprehension of the public relations industry;
  • Key business skills including financial management, organizational behaviour, business law, accounting
  • Excellent communication and writing skills
  • A strong understanding of communications laws and ethics

Therefore, advanced education, a deeper understanding of the complex business world and a specialized knowledge in public relations are essential to seek employment in this field. A public relations degree Program at Centennial College may help interested candidates in building a dynamic career in the exciting and growing field of public relations and corporate communications.

PR Programs Toronto

A number of colleges offer bachelor level PR programs Toronto. However, not all expose students to diverse careers in public relations. Moreover, they may not provide them with opportunities to work in real world settings to gain hands-on experience, which is a necessary condition to seek employment.

Therefore, it becomes important for students to compare public relations courses offered by different colleges in Toronto and choose the one that best suits their specific career goals. A course is worth considering only if it

  • Offers a comprehensive education in public relations, along with a solid foundation in core business courses
  • Includes a strong focus on research, social and digital media and corporate communications
  • Exposes students to diverse careers in public relations
  • Includes completion of real-world projects
  • Helps students build critical skills in professional writing and strategic communications

Centennial College's Bachelor of Public Relations Management program fulfills all these requirements. The program also places a strong emphasis on global citizenship, corporate social responsibility, and the role of communicators in helping organizations bring change.

The four-year post-secondary program covers a wide range of subjects, including:

  • Introduction to Business
  • Principles of Marketing
  • The Power of Communications
  • Introduction to Public Relations
  • Introduction to Media
  • Organizational Behaviour
  • Business Law
  • Statistics
  • Introduction to Social Media
  • Writing for Public Relations
  • Corporate Social Responsibility
  • Media Relations
  • Strategic Communications Planning
  • Fundamentals of Research
  • Business Research and Analysis
  • Internal Communications
  • Project Management
  • Introduction to Communication Design
  • Investor Relations
  • Communications Law and Ethics
  • Foundations of Entrepreneurship
  • Public Sector Communications
  • Issues Management and Crisis Communications

The program combines classroom learning, real world projects and a fifteen-week industry field placement.

Admission Requirements

In order to apply for post-secondary PR programs, students will need:

  • Secondary school diploma or equivalent
  • At least six Grade 12U, Grade 12M, or OAC credits with an overall average of 65% or higher
  • Courses must include: English Grade 12 U; final grade 70% or higher and Math Grade 12 U; final grade 65% or higher

Mature students will need:

  • To be 21 years of age or older by December 31 of the program year
  • To provide transcripts for
  • English Grade 12 U, OAC, or equivalent
  • Mathematics Grade 12 U, 12 M or equivalent
  • To provide complete academic history
  • To provide a resume detailing work experience

Additional Requirements

  • A letter of intent explaining the interest and reason for applying
  • Completing a writing test

Author's Profile

Emma writes about the Bachelor of Public Relations Management program. Centennial College's Bachelor of Public Relations Management program fulfills all these requirements.

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