A Unique Program that Taps into Your Creativity, Strategic Thinking and Business Sense

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    Jul 28, 2014
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A Unique Program that Taps into Your Creativity, Strategic Thinking and Business Sense Photo by Jason White

Centennial College's three-year post-secondary program in advertising and marketing communications management uniquely blends creative messaging, strategic thinking and business theory. The aim is prepare you for a wide variety of roles in the field of integrated marketing communications and advertising campaigning in professional and creative environment.

You gain theoretical understanding in numerous subjects, including marketing, communications, advertising, consumer psychology, interactive media, design and production and strategic planning, and develop your instincts and strategic thinking abilities, and gain necessary hands-on experience with an industry field placement.

The advertising communication program is both intensive and comprehensive. It provides you with all the critical skills necessary to enter the dynamic, fiercely competitive and challenging field of advertising. With this, you also learn how to tell persuasive stories to your clients, influence their buying decision and establish long term relationships with them.

Program Structure

The program runs for three years, through six semesters and covers a wide range of subjects. In the first year, you're introduced to agency advertising, advertising campaign presentation, and foundations in marketing, tools and processes for communicators, consumer psychology and communications. You also study advertising research, integrated marketing, copywriting, imaging, account management and communications.

The second year covers subjects, such as advertising media selection, advertising planning, advertising design and production, global citizenship: from social analysis to social action, radio and television advertising, interactive media and print production, campaign planning and advertising business writing.

In third year, you will study digital communications, broadcast buying and measurement, administration and finance, advertising campaign management, advertising issues, strategic planning, digital and social media and portfolio design.

The marketing communication program in Toronto is concluded with an industry field placement, which helps in applying your learning to practice, gain real world work experience and build relevant industry contacts that can be used as references in future.

The Centennial Difference

Although numerous colleges in Toronto offer post-secondary advertising programs but Centennial offers special benefits to its students.

  • The program is recognized by the Interactive Advertising Bureau for offering the most breadth of digital/mobile curriculum.
  • You may consider specializing in media planning, copywriting and buying or account service.
  • Centennial is the only GTA College that provides four-month internship.
  • You learn to deliver professional presentations, develop business communication skills and business writing skills.
  • The program is delivered by a team of seasoned advertising instructors who possess strong industry and academic backgrounds.
  • You're prepared for a variety of roles in account management, copywriting, production, digital/mobile, promotions, direct marketing, media buying and planning, event marketing and promotions.

Are You Eligible to Apply for Advertising Program Toronto?

In order to be eligible to apply for a post-secondary advertising program Toronto, you must produce secondary school diploma or equivalent and required scores in English Grade 12 C or University, or equivalent. You will have to take the college's English skills assessment for admission, if you don't fulfill the required criteria.

Fulfilling these conditions doesn't guarantee you an admission to this program. Your selection completely depends on your application and your grades.

Author's Profile

The author of the article, discusses the program structure and eligibility criteria and employment prospects of a post-secondary diploma in advertising and marketing communications.

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