Why Product Data Quality Improvement Is Essential For Every Business

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    Feb 19, 2014
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Why Product Data Quality Improvement Is Essential For Every Business Photo by Jessica  Bank

Since inception, every company evolves, keeping pace with the constant transformation that is posed by an ever-changing business environment. Though most companies occupy themselves with the ideation process, conceive different strategies and depend on a host of business applications and systems to foster their growth, the results they often achieve affects them both internally as well as externally. Many entrepreneurs believe that using IT systems alone can improve their productivity. However, they fail to acknowledge the fact that as a business grows, so do their data and resources. Management of the existing data is as vital as acquisition of new resources, as the daily functioning of a business depends on it. To curb the hindrances and management issues that come up with the implementation of IT systems and business expansion, a data quality management system is required.

Right from the allocation process, analysis, scrutiny and modification, to migration and integration, every attribute of collected information goes through comprehensive screening, before it is integrated in its respective business management systems. Though the derived data goes through a series of analysis and is often categorized by its variable origin in the system, any contaminated data often goes unnoticed and results in the accumulation of biased and contradictory information, in the systems. To prevent such issues, implementation of data maintenance becomes a pre-requisite. Talking about data maintenance, the first software that comes to mind is master data management, commonly known as MDM. This is a system that increases the productivity of an organization, by enhancing the quality of information assets in an organization. By enabling constant monitoring and maintaining the flow of data, it adds consistency and efficiency to business operations.

Though MDM as a whole works wonders for an organization, product data quality improvement is an asset that many companies have failed to embrace fully. The various tools that are used in improving the quality of data, allows companies to source the required information about their products from various resources and records, through a simplistic process. The integration of this program in the business IT systems improves the quality of the available data, and modifies it into a format that can be easily interpreted by the end users. This allows businesses to have better control over shared and derived information from various platforms, and promotes convenient distribution of the cleansed information across multiple departments, within and outside the organization. 

Implementation of product data quality improvement increases the return on investment on IT systems and results in optimum usage of available resources. For faster delivery of products and enhanced performance, companies should use product master data to gather sound knowledge on their products and services, across various domains. By providing timely access to retrieved information, it enhances the quality of business operations and assists employees with their regular operations. With guaranteed savings on time, money and resources, implementation of product information management opens new avenues for every business.


Jessica Banks is a writer and editor at a large master data management software firm. She has helped several companies, to achieve success with their MDM projects.

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