Tips to Design a User Friendly Medical Healthcare Website

  • Added:
    Jun 19, 2014
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    893
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Nowadays more and more people are flocking on the internet to get reams of information on diagnosis of diseases, symptoms and health advices. If patients can’t find them online, they won’t bother looking for anywhere else. That’s why now so many medical practices are creating their own websites.

There are long list of reasons why you need to have a good user friendly medical healthcare website. The main thing is a good medical website design can bring lot more patients to your practice. But before you spend a dime on designing your medical website, ask yourself,

i) What information is important/relevant and needed to the patient?

ii) What will ensure a good experience for the patient? Is the layout intuitive and user friendly?

iii) What the patients wants to do in your site? (Signup for newsletter, download PDF, or anything else). Ensure that the design must be the mirror of your requirements and what you expect from patients. This will increase the conversion rate.

Write down answers for the above questions and now you’ll get an idea of how to design a good user friendly medical website for your practice.

Here are few tips for making a good impression on your site with just 10 seconds

To create a positive experience just within 10 seconds, make sure the following elements are easily accessible because all these factors encourage your patients to stay on the site:

Physician Finder: It’s better to offer a database of all your physicians along with their qualifications, experiences and contact details. This will give patients an ease of finding the best physicians and familiarize themselves with your staff and their specialties.

Contact information: It’s must to keep the emergency phone number at the top and bottom of the site.

Testimonials area: Incorporate multimedia—pictures, audio or video—to make the testimonials more personable and relatable.

Call to action: Calls to action are critical for almost all websites. Each section or page should have a clear proper call to action to engage the patient. Use a button or a different text style to highlight a phone number, address, video gallery or to schedule an appointment.

Community Engagement: Engage your patients in social community by including forum, blog or feedback section. Devote time each day to respond to feedback – create a dialog with potential patients.

Keep your site clean and uncluttered: Design your website clearly by utilizing more white spaces. Don’t overwhelm the patients with unnecessary pictures or overly-stylized text.

Consistent Text and Color Scheme: Make sure to choose consistent text and color so that design doesn’t detract patients from obtaining information. Select fonts and colors that are easy to read. Remember—the priority is the user experience not funky designs.

Start with these tips to design your medical website and put your practice on top by attracting new patients and providing patient education.

Author's Profile

Dr. Leonardo is an award-winning medical website builder who designs aesthetically pleasing and fully functional medical healthcare website for just $1.00 per page. For more details visit dr-leonardo.com


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