4 Online Marketing Strategies To Consider For Your Law Firm
If your firm is like many other law firms these days, you are probably looking to begin your law firm’s online marketing strategy as soon as possible. Because of the internet’s vastness, there really is not a better way to reach potential clients, and it can be less expensive than you think. While this all sounds great you may be wondering where to start? Here’s an overview of four of the most popular online marketing methods.
1. Search Engine Optimization: You’ve probably heard about this one for a few years now, and it’s both the easiest and the most difficult method of marketing online. The goal here is to get your site in front of the right people when they type certain words into the search engines. For example, if you’re a DUI firm in Pasadena, you’d want people searching for “DUI lawyer Pasadena” to find you. That’s where optimization, commonly called SEO, enters the picture. Properly optimizing your site means entering the right keywords within the text of your site so the search engine spiders can see them. Googling something like “SEO Tips” though will bring you a flood of results, as this is a budding science, and many SEO firms will charge you thousands to “properly” optimize your site. The thing to remember here is that everyone is guessing about what works best, and while there are some proven methodologies, tackling the beginning steps on your own is a good online marketing method that will get you at least somewhere in the game.
2. Pay Per Click Marketing: This online marketing method is fairly costly, but it’s a good way to get your name out there fast. You’ll choose certain keywords to “bid” on. When someone types in that keyword in Google, Yahoo, or another search engine, and they click on your ad, you pay the search engine your bid amount. Where your ad gets placed in the line-up can be tricky, and it can get expensive fast, but if you have the cash to spend, this is a great way to get your name out there.
3. Blogging: Blogging is a great way to connect with lots of people and create an authoritative presence online. It’s important to note, though, that you actually have to have something to offer as a blogger. You can’t simply make every post a commercial for your law firm. Tracking headlines within your specialty, offering tips to your readers, and creating engaging content is an absolute must with every post.
4. Social Media Marketing: If you’re already on Facebook, Twitter, or LinkedIn, you at least know something of social media. Creating accounts for your firm is the perfect, free way to market your services online. Keep in mind, though, you actually have to become part of the community if you want people to take you seriously.
