B2B v/s B2C
Business to Business is commonly known as the B2B marketing. B2B marketing is well known term in business industry. It is the transaction between the business the business like between the manufacturers and wholesale providers. A like term B2C is Business to consumer, it is transaction between the business and the user consuming the service or using the product. The transactions done in the B2B is much higher than the transactions in the B2C.
B2B transactions are higher because business has to deal many businesses to complete a product. For example in restaurant business, they have to deal with the small business like vegetable suppliers, furniture providers, crockery etc. But in case of B2C, the business have to deal with the consumer only once after the completion of the product. Any consumer product has to go through many value added process like chocolate will require different companies to provide the sugar, coco powders, wrapper company and many more and the last transaction from retailer will deal with consumer that is true B2C. The risk factor is also more in the B2B due to the large investment where as it is less in B2C when compared with the B2B.
In today’s modern era, digital marketing can help in growth of the business to business relation. In digital world it works on the same techniques on which digital marketing works on the business to consumer. It can bring the clients in terms of business to your business. I personally experienced the work of IDF marketing-Digital market providers which like any online marketing provider agency linked the two fork ends of the market and client where client avails maximum services benefiting market also.
There is not much difference in the B2B and B2C in the online works because one’s business acts as a client for the other business. So one can differentiate in this by dividing this into two categories B2B online portal which deals with the market people like manufacturers, wholesalers, retailers etc. at one place and B2C portal which deal the dealings with the end user (the last person going to us the service). But search engine does not differentiate in B2B marketing and B2c marketing, thus digital marketing experts can use the same techniques for the promotion of both types of techniques.
The characteristics which define B2B apart from the B2C are the different type of purchase and authorization. B2B also includes the terms like contracts, deals and legal conditions which do not play any role in B2C marketing as well as B2B plays an important role in the customer’s supply chain.
