Social Recruiting Tips To Make Your Referral Program Better

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    Aug 06, 2014
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Social Recruiting Tips To Make Your Referral Program Better Photo by Savio Vadakkan

Corporate recruiting is no longer for the faint hearted, so intense and stressful is the war for high quality talent. Recruiting strategies which till some time were niche and innovative have become passé, as organizations go all out to hire talent. In this highly intense and competitive scenario, organizations that continue to recruit by the old rule book are sure to have to answer uncomfortable questions to their shareholders as to why they are unable to attract and hire good talent to grow at the industry rate. The same holds true for employee referral programs. It is not enough to have a referral program any more; employee referral platform needs to be constantly updated to keep pace with technology and referral best practices.

The biggest thing going around in the world of recruiting and employee referrals is the use of social media for hiring. According to a 2012 Social Job Seeker Survey, 1 in 6 people attributed their current job to the use of social media, which just goes to show that people are increasing using their networks to get them a job. This is a golden opportunity for employee referral programs as employee connections is what drives referral programs and our employees have never been more connected than now.

Below are some tips to help you leverage social media for effective employee referral program

• Communication is by far is the biggest weapon to use to win the talent war in the social media space. Maintain an active social presence through building forums, raising questions or sharing blogs on topics pertinent to your employee groups. Invite them to ask questions and try and build as many connections with them as possible.

• Social media can give you access to a whole universe of high quality passive candidates only if you have the right tools at your disposal. By using a smart algorithm based matching technology like the Zalp Smart Match; employees can easily locate which among their connections is the best fit for an open position and refer accordingly.

• Another very useful tool pertinent to the social media is automated job sharing throughout employee’s social connections. By allowing employees to share open positions on various social platforms like Facebook, Twitter and LinkedIn increases the scope and reach of your referral.

• Rewards programs can work wonders in the social world. It can galvanize entire employee connections to work for your hiring at a fraction of what it would cost otherwise. Simply asking your employees to post an open job on facebook and announce a reward and a gift for anyone from their circle who can refer someone who can be hired for the same can produce astounding results with minimal effort.

• Lastly tailoring employee connections through specific keyword search can help save a lot of effort and help you zero in on the perfect candidate much faster.

These social media tips can help you make your employee referral program function far more effectively and help you reach your desired staffing numbers in no time at all.

Author's Profile

Savio Vadakkan is the Marketing Professional at ZALP, a unique social recruiting software. ZALP enables organizations to automate and streamline every aspect of their employee referral program and integrates itwith the potential of social media recruiting.

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