Putting Pinterest Marketing to Work for You

  • Added:
    Aug 28, 2012
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Pinterest, a sort of online bulletin board that is image based where you post pictures of various things (recipes, clothing, baby stuff, animals, helpful tips), has become the next favorite internet spot. Serving as a virtual cork board, you "pin" your photos or videos from across the web and put them into collections on specific boards. Any user can click on the images and if they choose be taken back to the original site where it came from.

With over five million users and growing, Pinterest is also fast becoming a great place for marketing your brand or website. Pinterest marketing has been highly successful, drawing more people back to websites than other popular sites such as YouTube, Google+, Reddit and LinkedIn combined. With Pinterest, you do not have to follow a particular person if you do not want to like other social networking sites. You can simple follow the boards you are interested in, instead.

Marketing with Pinterest

To get started with Pinterest marketing, start by making sure your business name is prominent on your profile and you write a paragraph in the about me section, which will show up underneath your picture. Make sure you connect your Pinterest account with your Facebook and Twitter accounts which will help you to acquire more followers. Also, don't forget to have your website URL listed in your profile.

Pin, pin pin! Make sure you are pinning steadily instead of in large amounts here and there. Keep your board names short and interesting, as they will be seen every time you pin. When you post, tag other users and businesses by using the @username feature. Many people are still overlooking this useful feature of Pinterest, so you have a good chance of standing out and building your following even more.

Comment on other people's pins, another feature that people haven't been using that much yet. This is a great opportunity to build a rapport with people just like when you comment on other social network posts or blogs. Remember to keep it polite and respectful! Liking people's pins also works to recognize great work.

You can also do something called re-pinning, which is pinning someone else's pin to your followers, which in turn gets the original person more followers. Feel free to pin your own blog as well, but don't over-pin and be that person who is seen as always talking about themselves.

Other tips for Pinterest marketing include writing a good description underneath your pinned photos, including your URL if you have one, optimizing your website to share pins by putting images in everything you post, and adding a very noticeable follow me on Pinterest button on your website so people know you are a pinner.

Starting with these tips can get you off to a great start with Pinterest marketing, and the more you use it and get the hang of it, you will find other useful tips as well to help make your pinning more marketable.

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