Developing A Digital Signage System

  • Added:
    Jun 23, 2014
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What Technology Wants
What Technology Wants
Photo by jurvetson

The world we live in is a very fast paced one. Marketing and messaging is everywhere and it is coming at us faster and faster each day. One of the key marketing channels for this fast paced marketing is digital signage. With digital displays showcasing updated content, brands are more in touch with today’s consumers or businesses in more relevant ways.

Key Benefits

Being able to upgrade digital messages to connect with target audiences is one of the key benefits of digital signage technology. This is also one of the main innovations over traditional static signage. Over the past 25 years, it wasn’t uncommon to see signs along the highway or busy intersections remain the same for several months. Every day, driving past the static sign, you’d say, yes, I see it – grand opening. Static signs cost money to change and many operators could not or would not make those changes.

Today, dynamic signage can be changed as needed. Any marketer seeking to adjust a sales message or a discount promo can do so with a few clicks of a mouse and a calendar adjustment. In doing so, businesses can capitalize on the needs and interests of its customer base, adjust to cultural topics more quickly and reach various business sectors and their respective audiences faster. And in today’s world, speed and efficiency can help build profits.

Getting Going with Digital Signage

So what do you need to take advantage of today’s digital signage opportunity? Let’s start with content:

Content: Your signage messaging has to be relevant to a chosen audience, should offer a clear incentive to emotionally sway a customer, and use a variety of creative mediums to stand out. In the end, it’s all about the screen and what the audience sees. A succession of images, animation, scrolling news feeds, static text or more can be part of the content. This variety of content can be used in digital signage opportunities at sports venues, transportation outlets, corporations, government offices, small business, auto malls, and other retail and out of home merchandising experiences.

LCD/LED displays: This hardware is crucial to showing your content in its best light. Using state-of-the-art LED digital displays in modular formats can help make a genuine difference. Digital signage network companies can help facilitate the hardware used in your particular circumstance.

Operational Management: The operations of a digital signage system can be handled directly with a leading vendor or can be handled in-house. Decide on how the digital signage system will be installed, maintained, consistently updated and more. Managing the screen content will be part of your plan and how often the content will revolve according to targeted audiences seeing your content.

Installation and Design: Where will the signage reach its intended audience? Will the digital displays fulfill their purpose from that location? Are the displays the right size for the room or venue? Are they mounted correctly? How many individual display signs are needed? You’ll need to address some of this criteria for installation and design elements.

Development of a digital signage system requires up-front preparation and a clear strategy on content and audience involvement. Look to a top digital signage company to help you formulate your strategy to achieve the top ROI you need.

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Article Source: ADTI Media


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