Recruiting on Linkedin: Getting Started

  • Added:
    Jan 30, 2013
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Part 1 of our Social Media Recruiting Series   LinkedIn is a highly valuable tool for finding some of the best, passive candidates as well as following highly reputable companies for potential leads. It’s a commitment that’s more than worth the time and effort. Here are a few tips for getting started.  

  • Build your profile. The trick is to build your profile in a way that optimizes it in search results while simultaneously presenting you as an expert in your field. Use of keywords is great, but go overboard, and you look like a spam account. Focus on keywords that relate to recruiting and staffing as well as the industry, field, and skills you recruit. Follow LinkedIn’s suggestions for completing 100% of your profile.


  • Build your network. The larger your network, the more chance you’ll have of finding the best candidates or connecting with company decision makers. Keep in mind, however, that you “only” get 30,000 invites, so use them wisely. It can be a good idea to start by connecting to LinkedIn Open Networkers (LIONs) in order to enlarge your network with less effort. From there, use the general search feature to find relevant connections with the field you recruit. You can also find valuable connections in groups you’re a part of or companies you follow.


  • Participate and stay active. Making a connection is one thing, but if you’re never active, your connections will quickly forget you even exist. Post statuses on a regular basis, such as interesting links to relevant articles or blogs, jobs you’re recruiting for, or general updates. Join and participate in groups within your industry. Send messages to new connections, thanking them for the connection, and briefly mentioning a job you’re looking to fill. Your goal is to stay top of mind while also establishing yourself as a valuable resource. Your connections may not need you right now, but you can guarantee they will in the future.

  LinkedIn has over 200 million users. That’s a huge database of potential clients and candidates. Recruiting via LinkedIn takes time and results are rarely instantaneous, but be patient and persistent, and you’ll soon see that the return on investment is substantial.

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At Mia Fuego, we harness the power of true marketing to help staffing and recruiting firms ignite their online business image. We provide and implement proven strategies that will increase your sales significantly. From web development to content management to social media marketing, we take the time and effort of marketing your company off your hands, so you can get back to doing what you do best. Visit and get started.

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