Sales and Account Management Offers Unique Skill Set for Marketing Field

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    Aug 20, 2014
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Sales and Account Management Offers Unique Skill Set for Marketing Field Photo by Natalie Carrigan

Excellent interpersonal skills, excellent listening and oral communication skills, self-direction, ability to thrive under pressure and being highly organized are just a few of the traits that are used to describe successful sales and account management experts. Among these experts’ specific titles are: key account manager, account executive, commercial sales representative, sales specialist, technical sales representative, sales consultant, sales coordinator, inside sales representative and territory sales representative. If you possess these traits and have an interest in any of these positions, Centennial College may have the program for you.

The Marketing - Sales and Account Management program is designed for anyone who already holds a three-year college diploma or university degree in any discipline or has completed 75 per cent of a two-year college diploma or a partial university degree, and who have a minimum of two years work experience relevant to the program. All applicants are required to provide proof of English proficiency.

The instructors and professors who facilitate the offering are professionals with extensive experience in sales, negotiation and account management in the area of business-to-business. This is an added benefit to students as their instructors and profs aren’t limited to teaching from textbooks but instead draw on this personal experiences to offer advice and anecdotes that may help students to fully understand the topics that are covered. Specific topics in this offering include: case analysis and marketing metrics, fundamentals of selling, marketing analysis and planning, B2B marketing, strategic account development, sales and account management and more.

Taking training a step further is this program’s commitment to offering realistic practice scenarios. As such, students enjoy role-plays, simulation and case studies, with a focus on developing selling, negotiating and presentation skills. Finally, rounding out the entire interactive experience is a field placement during the final semester that allows students to enhance their resumes by “working” for external organizations, expanding their professional networking, applying what they have learning and gaining new knowledge from their superiors and workplace peers.

Despite totally preparing students for the field, the Sales Account Management program also recognizes that qualified graduates may be interested in furthering their education. As such, it has developed relationships with selected universities, institutes and professional associations that allow graduates to apply academic credit towards further study. This program’s partner is Davenport University. If, on the other hand, they do wish to enter the field, grads may do so in mid-to-large sized business-to-business (B2B) organizations with their own sales force. Companies in a wide variety of industries are in need of professional account managers — including medical and dental technology, hardware and software vendors, pharmaceutical and packaged goods companies.

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The Author’s aim with this article about Centennial College’s Marketing – Sales and Account Management program at centennial college is to inform readers about the offering and the types of options students have once they graduate, including entering the field or obtaining further education.

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