Choosing the Right Business Marketing Program in Toronto

  • Added:
    Mar 31, 2014
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Choosing the Right Business Marketing Program in Toronto Photo by Jason White

A diploma in business administration – marketing is one of the most widely recognized credentials in the world of work. It opens doors to numerous career opportunities across all industry verticals. Not only this, the program offers better earning potentials as compared to most other programs.

In short, education in business marketing equips you with knowledge, skills and abilities necessary for embarking on a successful career in domestic as well as international marketplace. A number of colleges in Canada offer Post Secondary Business Marketing Training Programs, offering specific training in diverse areas of marketing, such as marketing research, marketing communications, advertising and promotion, interactive marketing, customer relationship management and brand planning.

Unfortunately, not all programs are affiliated. Moreover, most of them do not expose you to the real-world work environment, helping you gain hands-on experience, which is a necessary requirement to seek employment after course completion. Therefore, choosing the right program is the first step towards building a rewarding career in business marketing.

A program in business marketing is worth considering if it

  • Provides you with an opportunity to obtain and overview of business as a whole prior to specialization in marketing
  • Offers specific education and training in diverse areas of business marketing
  • Is facilitated by experienced faculty members with strong backgrounds in business marketing
  • Covers all aspects of e-marketing along with traditional marketing
  • Emphasizes on learning through projects
  • Helps you gain practical experience through an industry project component
  • Offers an opportunity to obtain membership privileges with the Canadian Marketing Association (CMA)
  • Allows you to apply your credits towards further studies
  • Sponsors students with extraordinary performance in province-wide and national academic competitions
  • Helps you develop communication skills required to interact with customers and suppliers

Centennial College's post-secondary program in business administration – marketing covers all these aspects and offers broad-based training in business as a whole and specific training in marketing. It combines professional teaching, team projects and an industry project component.

The three-year program covers a wide range of subjects. In the first year, the focus is on helping students develop an understanding of business as a whole. During the first and second semester the program covers basic business administration subjects, such as

  • Strategies for business success
  • Fundamentals of business
  • Mathematics of finance
  • Microcomputer applications software
  • Financial accounting concepts
  • Business operations
  • Business communications
  • Principles of microeconomics
  • Human resource management

From second year onwards, the focus is on providing specific business marketing training to students by covering:

  • International business concepts
  • Principles of marketing
  • Business analysis
  • Practical applications in marketing
  • Professional selling
  • Marketing communications
  • Business ethics
  • Marketing research
  • Brand management
  • Interactive marketing
  • Consumer analysis
  • B2B marketing
  • Channel management
  • Strategic Marketing Planning

The graduates of this program can either begin with their careers as marketing coordinators, sales representatives, marketing analysts, promotions assistants, assistant brand managers, public relations assistants and advertising assistants or apply their credits for further studies at the university.

Admission Prerequisites

In order to apply for this program, you will need:

  • Secondary school diploma or equivalent
  • English Grade 12 C or University or equivalent
  • Mathematics Grade 11 M or 12 C or University or equivalent

Author's Profile

Jason White, the author here gives an account of Business Marketing Training Programs in Toronto which prepares the student to build successful career in a diversified areas like market research, customer relationship management and brand management.


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