Benefits of Advertising Media Management Program

  • Added:
    Mar 14, 2014
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Benefits of Advertising Media Management Program Photo by Natalie Carrigan

The way businesses promote themselves and advertise and market their offerings has truly changed. Advertising or marketing communications has become a strategic weapon to fight competition and build a brand image. If used smartly, these tools can help businesses make an everlasting impression on their customers’ minds.

Not only have the ways of promoting businesses and their offerings changed but more attention is being paid while hiring the advertising and media management professionals. Employers are not only looking for professionals with specific education and training but also give a considerable weight to their experience in reducing the chaos and clutter and setting things straight for their employers. They expect them to be well-versed in the latest concepts and techniques of advertising and media management and equipped with various skills, such as planning, estimating and buying and research analysis.

Studying Advertising and Media Management in Canada

Those who are thinking of starting a career in advertising or want to switch careers and try hands at media management may consider enrolling themselves into a graduate certificate program. Centennial College’s postgraduate advertising – media management program is unique and the first of its kind in Canada. The program is recognized by the Interactive Advertising Bureau and offers the most breadth of interactive curriculum. It prepares students for the advertising and communications industry in the role of strategic media planning and buying.

The program runs for three semesters and combines classroom learning and hands-on professional software and industry field placement, providing students an opportunity to put their learning into practice and work in the industry. The program graduates

  • Demonstrate expertise in reaching target audiences
  • Possess excellent business acumen and negotiating skills
  • Are well-versed in framing consumer-driven communication
  • Possess solid working knowledge of various communication channels, including mobile platforms
  • Are equipped with career-ready skills in research analysis and media management

Centennial College’s media management course covers a wide range of subjects, including integrated marketing foundations, business communications, digital communications, media research data and analyses, media planning, broadcast buying and measurement, connection planning, advertising planning and campaign management, media account administration, media buying and reporting, and media industry issues.

Career Options for Advertising – Media Management Graduates

The program graduates can to pursue their careers with advertising agencies, independent media management companies, marketing companies, multimedia owners and sellers, research companies or advertisers. The program offers extensive career and global job opportunities.

They may also consider studying further and applying their credits towards a media management degree course at the university. The graduates of this program are eligible to participate in an articulated program with selected institutes, universities and professional associations.

Enrolment Guide

The college accepts students from various educational backgrounds. In order to be eligible for this program, candidates must possess a college diploma or university degree in any discipline. Individuals with partial post-secondary education (minimum two years) but with relevant work experience can also apply for this program.

In addition, all the applicants are required to attend a mandatory program admission session and complete a basic mathematics test and written questionnaire. They are also required to submit their updated resumes. 

Author's Profile

Jason White, the author of the article, discusses how marketing and advertising trends are changing and what employers expect from media management professionals. He also writes how Centennial College's advertising and media management program can help professionals gain knowledge and skills required to work in this field.

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