The Difference between Cheap and Inexpensive Fashions
Anyone who has successfully made it in the retail fashion business knows how important marketing is. Simply put, marketing is the ability to reach your customer base with the right message that will inspire them to purchase your products. An important part of that message is the language used to convey it.
The importance of language can easily be seen in the words 'cheap' and 'inexpensive'. Both words mean roughly the same thing at their core: costing less than similar products of equal quality. However, they do not mean the same thing from the perspective of the consumer. The obvious implication is that retailers need to be very careful about how they use these two words.
The Perception of 'Cheap'
When ordering sizeable lots of clothes, wholesale UK buyers love the word 'cheap'. It's a word that tells them they're getting the best possible price on the products they are purchasing from manufacturers. However, retail consumers shopping in local stores see things differently. When something is described as being 'cheap', the average consumer comes away with the impression of poor quality, poor design, or something that the fashion world has already passed by. To the retail consumer 'cheap' is a dirty word.
Having said that, cheap wholesale clothing sold at a thrift store or established discount retailers is an entirely different matter. Patrons of such establishments shop there specifically because they are looking for the deeply discounted prices. For them, buying cheaply is what it is all about. Also buying cheap clothing doesn’t mean that you as a retailer need to compromise with the quality and trend. Quality will be the best and everything would be trendy, but only if you are in touch with the right service provider.
The Perception of 'Inexpensive'
The word 'inexpensive' means something entirely different at the retail level. The average consumer views inexpensive products as those the store was able to purchase from clothing wholesalers at discount prices, without sacrificing quality and style. The term is one that encourages a positive reaction at the retail level.
At the end of the day, it's very important how retailers describe their clothes. Wholesale UK buyers can use whatever terms they want without affecting the bottom line, but retailers must convey the fact that they are offering lower prices than the competition on products that are equally fashionable and high quality. At the end of the day, it all comes down to marketing.
UK Fashion Wholesale is one of the many clothing wholesalers supplying cheap wholesale clothing throughout UK distribution channels. Your ability to buy in bulk provides maximum savings for customers at the retail level.
