Reasons Why The Ad Agency Has A Bright Future In India

  • Added:
    Dec 22, 2013
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Glug & D&AD
Glug & D&AD
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In modern times, various career options in creative fields like fashion designing, media, interior designing, etc., are available for the new generation. But, constant doubt and certain levels of resistance in the minds of the older generation has been observed, regarding the scope and success in these fields for a stable future. To clear the clouds of doubt from the minds of the older generation, we will provide some logical reasons, as to why there is tremendous scope for the upcoming generation to work in an ad agency or a media firm in India. India is progressing at a great speed in various fields, while the new generation is exposed to the world through the internet and other mediums. This has broadened their outlook, and boosted their creativity to a large extent.

Urbanization - With each passing day, constant development in technology is being observed at a noticeable rate. The metro cities in India are a good place for people to earn good money. People from rural areas migrate to the big cities in India, for a better lifestyle and more money. To cater to the needs of the growing population and generate awareness amongst the people about the wide range of products available in the market, more advertising is required. This has increased the scope of the creative ad agency, to generate advertisements that will reach out to the mass audience, generate awareness and build loyalty.

Popularity Of Credit Cards - As the lifestyle of people has changed, their demand for new products have increased. Credit Card companies have smartly come up with the concept of “Buy now and Pay Later”, which makes people exceed their budgets, and buy products which were out of their reach, until a few years ago. It is very important for the creative advertising agency to come up with witty concepts to advertise these products and schemes, that will directly trigger the minds of the customers. Thus, popularity of credit cards has increased the scope of advertising in India.

Rising Literacy Rate And Popularity Of Internet - An immense rise in the literacy rate is being observed in India. This has made things easier for the advertising agency to promote and market products through different mediums like TV, newspapers, magazines, etc. These mediums are widely used on a daily basis and prove to be a great source for various products, to gain popularity amongst the masses. Popularity of the internet and a wider use of online services, has also given the media agencies another great platform to advertise the products efficiently. This medium is cheaper, compared to other mediums and has a wide reach which makes it one of the best platforms to advertise any product.

Author's Profile

Jason Rego has a vast knowledge about effective advertising and the various mediums that are available for the ad agency, to advertise the products effectively.

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