How to Choose an Affordable Web Design Service

  • Added:
    Dec 18, 2012
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As a professional web designer I have been running a web design company in India (specifically from Delhi) for many years now, and one thing that I have learned is that clients here are quite price sensitive. “Affordable” doesn’t always mean appropriate and realistic in the Indian context, but if you’re looking for a really affordable web design service here are a few pointers to take note of:

1.     Exactly what do you need? Once you have this figured out, you don’t need to pay for stuff you don’t need right now. For example, if you need a simple portfolio website you don’t require much scripting and hence you don’t have to pay for an expensive programmer. In the similar vein if it’s mostly written content that you need to publish on your website you don’t need many visual elements and hence you don’t have to pay to an expensive graphic designer. If you don’t want bells and whistles on your website you don’t need to invest in sliders and other scripting libraries. In the beginning you won’t be getting much traffic (unless you have some plans on the anvil to generate massive traffic as soon as you launch your website) so you don’t even have to buy lots of bandwidth. You can launch your new website with the bare minimums. All these considerations can help you scale down your cost considerably.

2.     What sort of web designer you are looking for? Although this may seem as something that I have already talked of above, the slight difference is, you don’t need to hire a ninja if right now all you need is a local security guard (yes, I agree, not a good analogy). If you’re looking for just a basic website you can hire a less experienced and less qualified web designer for your business.

3.     Select a local, small web design service. This may not bring you world-class expertise, but it will certainly give you a decent online presence.

Affordability is a very relative term because it differs from company to company. For a small business, maybe Rs. 10,000 would be affordable. For a mid-range business, anywhere between Rs. 50,000-100,000 would be affordable and for big business spending Rs. 200,000-300,000 on a website wouldn’t be a great deal.

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