Focusing on Deep Links

  • Added:
    Feb 12, 2013
  • Article Views:
    847
  • Word Count:
    389
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Design and promotion of a web site are not easy tasks. First, you need to create a site that is attractive, user-friendly, and engaging. To build your business, you need to offer attractive deals or promotions to your customers. You need to optimize your site design so that it is easy to access and navigate.

Now that you have designed and uploaded a world-class site, would that be enough to generate good site traffic?

The answer is no, in almost 99% cases. This is because the Internet has thousands of similar sites that are cleverly designed and offering such attractive deals. So how do you create an edge for your business?
The solution comes in the form of deep links. You can think of creating deep links in your site just as you build a house. When you build a house, you have a main door to the main hall. However, there may be other doors such as a backdoor or a kitchen door so that those who want to go into that specific room can go directly there. Similarly, your web site has a home page that is the main entry point to your site. You can create back links to your home page. In addition to the home page, there may be other pages describing specific sections. So if a person looking for that specific information would prefer direct access to that page instead of linking to the home page and then navigating from there.


By creating such deep links in your site, you are able to drive targeted traffic to your site. This means that your customers find the information they are looking for. When they find the right information, they are more likely to buy that product or service.

Deep linking not only drives traffic to your site, but also helps by increasing your site ranking. Search engines prefer deep links because they direct people to the information that they are particularly interested in. A higher search engine ranking will boost the visibility of your site to more people, which is good for your business.


To create deep links, you can hire professional Search Engine Optimization experts or link building service experts who have a wide range of tools and techniques to help you. They can help you in business promotion or make a right Seo strategy for you in a business.

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