Expand big business through online Mobile Marketing

  • Added:
    Mar 30, 2013
  • Article Views:
    988
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    534
Expand big business through online Mobile Marketing Photo by Kyan Jacob

Marketing used to be static. Customers had no say. No control. Being a mobile phone user a decade ago meant you were ahead of the curve. You could be reached anytime, anywhere. Marketing isn’t static anymore. Being a mobile phone user nowadays doesn’t make you a leader, it’s the norm. When you combine the two what do you get: No more static. Your business needs to reach mobile phone users anytime, anywhere. This is mobile marketing.

To say mobile marketing carries influence would be an understatement. It’s more than just an influence. It’s an enabler to create newer, better customer experiences. Mobile marketing takes on many forms - from SMS to QR codes. But before we talk about QR, let’s look at the numbers behind the power of text messages and the potential it has for your business from a mobile marketing standpoint.

A common tactic in SMS marketing is the use of short codes. Short codes are concise - using a 5 digit numbers rather a traditional 10 digital number, and is easy to remember. No wonder then that in Canada alone, a total of 610 million common short code text messages were sent and received during the third quarter of 2012. From a business perspective,mobile marketing is a beast. Reach more by saying less. It’s a brilliantly simple concept, don’t you agree?

But mobile marketing is more than just SMS. It’s a platform that, if used well, could also drive more content to your website (assuming you have one) and make your business more tech and on-the-go friendly. Your customers are staying still anymore. Mobile SEO was created to keep up with them on the go. Now back to our original outline, up next - QR Codes and its role in mobile marketing.

To fully understand the potential and persuasive nature of QR Codes, it’s important to look at statistics (again) to support the technology. In the 2nd quarter of 2012, it was reported by Scan life that 5.3 million scans were tallied in the month of June alone. This equates to the highest number of scans in a month. When looking at industry specifics, QR code rates vary. According to the same report by Scan life, the toy industry had the most success. But whether you’re in the toy business or not, it is difficult to deny how QR codes are changing the ways customers can interact with your business.

Mobile marketing is all about engagement and influence. Customers now hold the power in their hands. As a business, we’re turning into producers of content, with an aim to engage, enlighten, entertain and even educate. Whether you’re using mobile in the short code, SMS format to push alerts or are using QR codes in the interactive, see and shoot style, content matters for your business. The more you can engage and interact with your customers, the more they’ll remember you and keep coming back for more. No matter your business, you can use a mobile marketing to spice things up. It’s no longer enough to just launch and wait. Your customers are people too, and their personalities are different. So make your business different - add some content and mobile marketing to bring it to life.

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mobile marketing is more than just SMS. It’s a platform that, if used well, could also drive more content to your website and make your business more tech and on-the-go friendly.


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