How to Successfully Advertise on Facebook

  • Added:
    Aug 25, 2012
  • Article Views:
    1691
  • Word Count:
    372
Are you opening your own business? Do you want to bring in more clients for your company? Are you looking to promote your freelance or contract services? If so, Facebook can prove to be a profitable platform for you. This extremely popular social networking website has helped to put countless small businesses on the map. And, if you use site's advertising opportunities the right way, you'll see your business grow in a short amount of time. One of the first things you can do once you create your business Facebook page is to send friend requests to individuals who share the interests of your company. For instance, if you have a handmade jewelry company, do a quick Facebook search to see which individuals included the words "jewelry", "accessories", or "fashion" in their statuses. These are likely the people who would purchase items from your company. These individuals, if they like what you have to offer, will likely share your Facebook page with their friends, which results in more potential clients for you. Posting on Facebook often is another great way to advertise. If your business is having a sale, introducing a new item, or has been getting lots of positive customer feedback, post this information a few times a day. This keeps your business name, logo and products at the forefront of your followers' minds, which continues to make your brand relevant. It's also a good idea to respond to customer questions and comments as soon and as often as you can. This shows clients that you're concerned about their questions, and you're willing to help promptly. Even online, stellar customer service goes a long way. Finally, you can purchase Facebook ads. These will show up on the side panel of the Facebook page when users log in. You can pay for these ads based on how many people click on the advertisements, or by the number of time Facebook users actually see the ad. Think about what will work well for your company budget before purchasing ads, so that the promotions will constantly be on Facebook and link to your profile page or website. Make your ads short and interesting, and always include a picture to make the ad more attractive.

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