Enhance business and revenues with email marketing

  • Added:
    Jul 16, 2013
  • Article Views:
    848
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    515
Enhance business and revenues with email marketing Photo by Patrick Britto

The term email marketing is quite simple and highly popular in the business world. However, contrary to what many people believe, email marketing is not limited to just writing and sending a message to promote your products. If used in an effective way, it can bring in many favorable results, including better sales and an extensive customer base.

Email is still considered an easy and fast way of communication and innumerable people send and receive emails every day, whether for personal or professional purposes. This reason is enough to include email in your marketing strategy and avail immense benefits offered by this simple, quick and economical method. You can generate better and faster responses, at a fraction of amount that is usually spent on other popular marketing campaigns.

Other reasons, which make email marketing a highly indispensable tool for businesses, include:

• Building brand awareness: Email marketing is an easy way to introduce your products and build a credible image of your brand. By sending emails to targeted users, you can ensure that they are aware of your brand and products or services you offer. Emails can be used to highlight the features and benefits of your products, along with informing the recipient about what your brand stands for. Sending regular emails, with informative and useful content, is a great way to keep your products and brand fresh in recipient’s minds.

• Increasing sales: By strategically planning the content of your emails, you can considerably increase sales and earn better revenues. Apart from providing information about your products, you can keep the recipients informed about recent discounts or promotions and persuade them to buy your products. Adding a link at the end of the email, which will take the user straight to your website, can assist in lead generation and increase your sales.

• Strengthening customer relationships: Email marketing helps to strengthen relationships with your clients. Unlike social media marketing, in email marketing your message is sent to the inbox of the customer, rather than being shared on an open forum. This personalized approach of email marketing is what promotes loyalty among customers, as they feel valued and important for you and your business.

Increasing the value of your customer relationships while also converting new leads can be a challenge

Boost Your Marketing ROI

• Email marketing is 20 times more cost-effective than traditional media marketing
• Email can drive more traffic to your business or Website with less cost
• It's less expensive to sell to an existing customer than to new customer using email marketing

Increasing Customer Reliability and Profitability

• Strong relationships drive profitability
• Email is an easy and inexpensive way of establishing early and long-lasting relationships
• Send newsletters, promotions, new service announcements or event invitations

Although, the online marketing world is dominated by avenues, like mobile marketing and social media, still email marketing has managed to occupy a significant position. It is still considered a more reliable and personalized form of marketing to directly connect with customers. Thus, a well planned and strategically implemented email campaign can make a considerable impact on the sales and revenues of your business.

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The term email marketing is quite simple and highly popular in the business world. However, contrary to what many people believe, email marketing is not limited to just writing and sending a message to promote your products.


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